About me
I'm a Berlin-based Senior Art Director with over 7 years of experience shaping bold visual identities, brand experiences, and motion content across agencies, in-house teams, and as a dedicated freelancer since 2018. My work bridges concept-driven design with precise execution—whether for social content, packaging, campaigns, or immersive video experiences.
I began my creative journey as a state-certified media technician with university entrance qualification at AUCOTEAM GmbH in Berlin. Since then, I’ve held key creative roles across diverse industries:
At BG BAU, I was responsible for the full visual communication strategy, designing impactful campaigns that promoted health and safety in the construction sector.
At Wholey Organics, I led the art direction across packaging, digital, and marketing channels— shaping a brand language rooted in sustainability and innovation.
At VONÜBERMORGEN, I managed the design team and directed creative output across digital, motion, and branding. I also led the full pre- and postproduction for TEDx Kassel 2023, and worked as Digital Designer for TV presenter Jan Köppen.
As Creative Manager at Visoon Video Impact, I headed the entire design department, developing cross-media campaigns and video advertising solutions in collaboration with top media partners.
Alongside my agency roles, I’ve continuously worked as a freelance Senior Art Director, offering creative support and strategic design across branding, video, and storytelling for a wide range of clients.
Outside of work
Born and raised in Berlin, I’ve always had a passion for visual culture, technology, and how things are made. Outside of my creative work, you’ll usually find me in the gym lifting weights, on the volleyball court, or exploring new cities and cultures whenever I can. I’m also a longtime gamer, and I share my home (and sometimes my desk) with my cat Haku.
I’m deeply curious about emerging design trends, especially in the world of 3D and AI. Whether it’s experimenting with new tools or diving into the future of creative technology, I love exploring how innovation can enhance both aesthetics and storytelling.
Background
01/2018 - today
Freelance Senior Art Director
Since 2018, I have been working alongside my main roles as a freelance designer, delivering creative solutions and visual concepts for a diverse range of clients.
04/2023 - 06/2025
Visoon Video Impact GmbH & Co. KG, Berlin
Creative Manager
I led the entire design department and was responsible for the creative direction across branding, campaign development, and video-based advertising solutions for one of Germany’s leading cross-media sales houses. Directed the visual identity of the company and its partner brands across all touchpoints. Collaborated closely with marketing, sales, and external media partners to craft impactful visual narratives for TV, digital, and programmatic platforms. Oversaw concept development, design execution, and production workflows with a strong focus on brand storytelling, motion content, and innovative advertising formats.
08/2022 - 03/2023
Wholey Organics GmbH, Berlin
Art Director
At Wholey Organics, I led the visual branding and creative design, shaping the company’s identity across packaging, digital channels, and marketing campaigns. Worked closely with product development and marketing teams to create cohesive and engaging visuals that highlight the brand’s commitment to health, sustainability, and innovation. There, I was responsible for designing packaging concepts, social media assets, and promotional materials, ensuring a consistent and authentic brand experience throughout all touchpoints.
03/2021 - 07/2022
VONÜBERMORGEN GmbH, Berlin
Art Director
Led the design team, overseeing creative direction and project execution across digital and branding initiatives. Managed the full creative production, including direction, pre- and postproduction, of the TEDx Kassel 2023 event. Served as Digital Designer for Jan Köppen, delivering tailored digital content and visual solutions. Collaborated closely with cross-functional teams to ensure innovative, cohesive brand experiences aligned with client goals.
03/2020 - 02/2021
BG BAU, Berlin
Art Director
I oversaw the visual design and creative development for communication materials promoting workplace safety and health within the construction industry. Collaborated with internal teams and external agencies to deliver clear, impactful campaigns across print, digital, and event channels. Ensured consistent branding and messaging to engage diverse target audiences and support BG BAU’s mission of accident prevention and employee well-being.
08/2016 - 08/2019
AUCOTEAM GmbH, Berlin
State-certified media technician + university entrance qualification
About me
I'm a Berlin-based Senior Art Director with over 7 years of experience shaping bold visual identities, brand experiences, and motion content across agencies, in-house teams, and as a dedicated freelancer since 2018. My work bridges concept-driven design with precise execution—whether for social content, packaging, campaigns, or immersive video experiences.
I began my creative journey as a state-certified media technician with university entrance qualification at AUCOTEAM GmbH in Berlin. Since then, I’ve held key creative roles across diverse industries:
At BG BAU, I was responsible for the full visual communication strategy, designing impactful campaigns that promoted health and safety in the construction sector.
At Wholey Organics, I led the art direction across packaging, digital, and marketing channels—shaping a brand language rooted in sustainability and innovation.
At VONÜBERMORGEN, I managed the design team and directed creative output across digital, motion, and branding. I also led the full pre- and postproduction for TEDx Kassel 2023, and worked as Digital Designer for TV presenter Jan Köppen.
As Creative Manager at Visoon Video Impact, I headed the entire design department, developing cross-media campaigns and video advertising solutions in collaboration with top media partners.
Alongside my agency roles, I’ve continuously worked as a freelance Senior Art Director, offering creative support and strategic design across branding, video, and storytelling for a wide range of clients.
Outside of work
Born and raised in Berlin, I’ve always had a passion for visual culture, technology, and how things are made. Outside of my creative work, you’ll usually find me in the gym lifting weights, on the volleyball court, or exploring new cities and cultures whenever I can. I’m also a longtime gamer, and I share my home (and sometimes my desk) with my cat Haku.
I’m deeply curious about emerging design trends, especially in the world of 3D and AI. Whether it’s experimenting with new tools or diving into the future of creative technology, I love exploring how innovation can enhance both aesthetics and storytelling.
Background
01/2018 - today
Freelance Senior Art Director
Since 2018, I have been working alongside my main roles as a freelance designer, delivering creative solutions and visual concepts for a diverse range of clients.
04/2023 - 06/2025
Visoon Video Impact GmbH & Co. KG, Berlin
Creative Manager
I led the entire design department and was responsible for the creative direction across branding, campaign development, and video-based advertising solutions for one of Germany’s leading cross-media sales houses. Directed the visual identity of the company and its partner brands across all touchpoints. Collaborated closely with marketing, sales, and external media partners to craft impactful visual narratives for TV, digital, and programmatic platforms. Oversaw concept development, design execution, and production workflows with a strong focus on brand storytelling, motion content, and innovative advertising formats.
08/2022 - 03/2023
Wholey Organics GmbH, Berlin
Art Director
At Wholey Organics, I led the visual branding and creative design, shaping the company’s identity across packaging, digital channels, and marketing campaigns. Worked closely with product development and marketing teams to create cohesive and engaging visuals that highlight the brand’s commitment to health, sustainability, and innovation. There, I was responsible for designing packaging concepts, social media assets, and promotional materials, ensuring a consistent and authentic brand experience throughout all touchpoints.
03/2021 - 07/2022
VONÜBERMORGEN GmbH, Berlin
Art Director
Led the design team, overseeing creative direction and project execution across digital and branding initiatives. Managed the full creative production, including direction, pre- and postproduction, of the TEDx Kassel 2023 event. Served as Digital Designer for Jan Köppen, delivering tailored digital content and visual solutions. Collaborated closely with cross-functional teams to ensure innovative, cohesive brand experiences aligned with client goals.
03/2020 - 02/2021
08/2016 - 08/2019
AUCOTEAM GmbH, Berlin
State-certified media technician + university entrance qualification
BG BAU, Berlin
Art Director
I oversaw the visual design and creative development for communication materials promoting workplace safety and health within the construction industry. Collaborated with internal teams and external agencies to deliver clear, impactful campaigns across print, digital, and event channels. Ensured consistent branding and messaging to engage diverse target audiences and support BG BAU’s mission of accident prevention and employee well-being.